Introduction
Brief
Make a Brand
Concept
A healthy snack bar for families for those who are looking
for alternatives to bad snacking habits that can give
them the energy they need to power through the day or
recover from a workout.
for alternatives to bad snacking habits that can give
them the energy they need to power through the day or
recover from a workout.
About
Introducing the perfect solution for health-conscious snackers - Beet it! These delicious and nutritious bites are designed for those who are looking for alternatives to bad snacking habits that can give them the energy they need to power through the day or recover from a workout.
At first glance, beetroot might not be everyone’s go-to snack due to its earthy and slightly bitter taste. But with Beet it!, you won’t even taste the beets because they are paired with bright and sweet flavors that will leave your taste buds craving for more! These bites provide all the necessary nutrients, while still maintaining a delicious taste that you will surely enjoy.
Beetroot has a multitude of health benefits. It is known to lower blood pressure, play a key role in growth, development, and heart health, and be useful for conditions like obesity, heart disease, liver disease, and cancer. Beetroot is also associated with diet and losing weight, as it contains vitamins B and C, protein, and other nutrients that promote good health.
But that’s not all - Beet it! can also enhance athletic performance by improving oxygen and endurance. They can improve the digestive system and provide other health benefits as well.
If you’re looking for a healthy and tasty snack alternative, look no further than Beet it! They are perfect for those who want to take care of their health while still enjoying a delicious and satisfying snack.
Target Market
-People who are health conscious
-People who want an energy boost
-Parents looking for a healthy snack for their children
User Persona
Name: Mary
User Type: 40%
Background: Lucia grew up on a farm in Northern Ireland before pursuing a degree in humanities at the University of Brighton, where she graduated with second-class honours. After her father’s death, who was a major influence in her life, Lucia struggled to find her way until her husband helped her refocus on her father’s values of humility, independence, and self-care. Lucia is now happily married with two sons.
Age: 39
Occupation: Head Teacher
Marital Status: Married
Household income: £110k (£72k him, £38k her)
Networth: 30k
Resides in: Richmond upon Thames
Misc: Recently bought the house they have been living in for the past few years
User Type: 40%
Background: Lucia grew up on a farm in Northern Ireland before pursuing a degree in humanities at the University of Brighton, where she graduated with second-class honours. After her father’s death, who was a major influence in her life, Lucia struggled to find her way until her husband helped her refocus on her father’s values of humility, independence, and self-care. Lucia is now happily married with two sons.
Age: 39
Occupation: Head Teacher
Marital Status: Married
Household income: £110k (£72k him, £38k her)
Networth: 30k
Resides in: Richmond upon Thames
Misc: Recently bought the house they have been living in for the past few years
Personality Type:
Mary’s upbringing on a farm taught her valuable lessons about hard work, family, and independence. She often explored the land by herself and learned to be comfortable in solitude. Despite facing many challenges in her life, she became a teacher to pass on the lessons she’s learned to children, just like her father did for her. Mary values her family and frequently visits her younger brother and mother in Northern Ireland. Her husband is also an important figure in her life, and she wants to repay him for his support.
Mary’s upbringing on a farm taught her valuable lessons about hard work, family, and independence. She often explored the land by herself and learned to be comfortable in solitude. Despite facing many challenges in her life, she became a teacher to pass on the lessons she’s learned to children, just like her father did for her. Mary values her family and frequently visits her younger brother and mother in Northern Ireland. Her husband is also an important figure in her life, and she wants to repay him for his support.
Hobbies and Interests:
This person is passionate about yoga and wellbeing, and enjoys teaching yoga classes to spread its benefits. They grew up eating organic and natural food and prioritize cooking nutritious meals for their family instead of takeout. They like to shop at M&S, BAM, and Why Organic. They enjoy listening to rock music but have recently discovered lo-fi, which helps calm them down.
This person is passionate about yoga and wellbeing, and enjoys teaching yoga classes to spread its benefits. They grew up eating organic and natural food and prioritize cooking nutritious meals for their family instead of takeout. They like to shop at M&S, BAM, and Why Organic. They enjoy listening to rock music but have recently discovered lo-fi, which helps calm them down.
What is the need that your product meets?
Provide organic energy for the day for people like her, who care about their family and are conscious of bad snacking habits, so they want their family to eat well, just like she used to at the farm.
Provide organic energy for the day for people like her, who care about their family and are conscious of bad snacking habits, so they want their family to eat well, just like she used to at the farm.
What are they looking at?
This person wants to provide their family with healthy nourishment without suppressing their appetites. They feel guilty giving their children sugary or high-calorie snacks and have been seeking healthier alternatives to satisfy their children’s appetites but have not had much success, especially when it comes to finding a healthy substitute for brownies which are a popular snack among children.
Also, both of her boys play in a football academy, so she wants them to be ready to train and have enough energy to play well and recover quickly afterward, as they have to attend school as well.
This person wants to provide their family with healthy nourishment without suppressing their appetites. They feel guilty giving their children sugary or high-calorie snacks and have been seeking healthier alternatives to satisfy their children’s appetites but have not had much success, especially when it comes to finding a healthy substitute for brownies which are a popular snack among children.
Also, both of her boys play in a football academy, so she wants them to be ready to train and have enough energy to play well and recover quickly afterward, as they have to attend school as well.
What information does your customer have available to them?
Fitbit, SoulCycle, blenderbottle, myprotein, feel-good foodie, yoga matters, biotrust nutrition, kellogs, BBC foods
Fitbit, SoulCycle, blenderbottle, myprotein, feel-good foodie, yoga matters, biotrust nutrition, kellogs, BBC foods
What to avoid with your customer What is going to annoy them?
Snacks or drinks that will not nourish her family and will suppress their appetite.
Snacks or drinks that will not nourish her family and will suppress their appetite.
Market Research
Brand Identity
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Fonts Research
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Ads Ideation
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